Create a “Sticky” Customer Environment for Your Brand: Customer Preferences Can Help

Create a “Sticky” Customer Environment for Your Brand: Customer Preferences Can Help

With consumers moving online to shop, what are the best marketing strategies for your brand? Time of week for online and in store sales are important preferences to know about. Current retail research shows that 20% of apparel sales are now generated through online stores. MasterCard’s client sales research suggests that knowing day

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Why Social Media Is Often Misunderstood: It Is Not Just for Talking

Why Social Media Is Often Misunderstood: It Is Not Just for Talking

Social media involves several important processes, and one of them is talking. While talking to your customers is important, the real power is in listening. For small business owners, using social media tools and learning how to harness the real power of social media, particularly social monitoring, can take time. Social

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Social Media Monitoring: Why Brands’ Current Strategies May Not Be Good Enough

Social Media Monitoring: Why Brands’ Current Strategies May Not Be Good Enough

Social media monitoring practices are, in reality, reading comprehension, engagement, and data analysis practices that generally involve the following four different online profile types: customer, product, campaign, and competitor activities. Social media command centers in large corporations such as Dell and Gatorade (Pepsi) monitor human engagement with readers and analysts.  

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Art Meets Social Media: A Day Like Any Other

Art Meets Social Media: A Day Like Any Other

The exhibit successfully accomplishes the artist’s objective by gathering information virally, and more effectively than many costly digital social media campaigns.

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Apple Crushes FAO’s 150 Years of Branding

Apple Crushes FAO’s 150 Years of Branding

Apple and FAO (both companies market entertainment products globally) speak to the central challenge of social media, as Faust and Householder define it, “creating social dialogue that is both engaging to customers and true to the core of the brand.”

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Digital Strategy: Find Customers, And Give Them What They Want So They Come Back

Digital Strategy: Find Customers, And Give Them What They Want So They Come Back

In today’s digital strategy business landscape, the reality is that customers talk about brands, and brands listen in on many different digital platforms. One of your goals as a digital strategist is to create a brand environment that invites customer and brand interactions, these interactions will provide demographic and preference

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Why Facebook is 2015 not 2010: From Strictly Social to Business Casual

Why Facebook is 2015 not 2010: From Strictly Social to Business Casual

Facebook receives approximately 41 percent of all social networking traffic (with over 500 million members worldwide), and the number of people joining Facebook in the United States grew by 145 percent in 2009. Facebook now produces more search results than Google.

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Digital Strategy Is Changing: Cultural Anthropology Is Now Your Brand Strategy

Digital Strategy Is Changing: Cultural Anthropology Is Now Your Brand Strategy

The rapid increase and use of social networking platforms, mobile platforms, and available online access are challenging traditional digital strategy concepts, replacing them with new global ones. These new strategies require a broader understanding of global cultural and behavioral norms.

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Digital Strategy through Innovation – Why Its Practice Should Mirror a Coral Reef

Digital Strategy through Innovation – Why Its Practice Should Mirror a Coral Reef

An environment that truly supports innovation at the digital strategy level should operate like the “zooxanthellae, coral, and the parrot fish, not competing but collaborating, borrowing and reinventing each others work”.

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