Posts filed under: Marketing Channel

The rapid increase and use of social networking platforms, mobile platforms, and available online access are challenging traditional digital strategy concepts, replacing them with new global ones. These new strategies require a broader understanding of global cultural and behavioral norms....
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An environment that truly supports innovation at the digital strategy level should operate like the “zooxanthellae, coral, and the parrot fish, not competing but collaborating, borrowing and reinventing each others work”. ...
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