Real-time personalization software uses big data and predictive analytics to gather information about prospects — even while they’re still anonymous, which means they haven’t yet been entered in your database.
Personalization also allows organizations to react to that same information in real time, with relevant, engaging, customized messaging.
In short, personalization tools enable companies to:
- Identify a person’s relevant attributes (intent, potential, behavior, profile and/or firmographics)
- Customize his or her online experience by presenting only the most relevant content, calls-to-action, and/or visuals
Contact us for a personalized targeting consultation.